MakeWater

The Makewater program lays the foundation for students to become citizen scientists through a hands-on experiment that focuses on real-world water issues. At its core the brand is clean and modernist with a premium placed on negative space, information hierarchy, and simple approachability. The brand was purposefuly built to be art agnostic. It employs a flexible grid that helps to create a graphic language- the skeletal structure for logo, image and type, but also allows for change, adventure and flexibility moving into the future.